Dolce & Gabbana – Campaign Spring / Summer 2012

At a time when the global economy made ??a wry face, some designers have understood the need to disseminate positive images based on simple values ??and reassuring. Ode to Dolce Vita, Dolce Gabbana latest campaign setting and a friendly atmosphere most welcoming.

Dolce & Gabbana

Abandoning the artificial poses, sets dummy, glamor and sensuality first degree most aggressive advertising campaigns, Domenico Dolce and Stefano Gabbana plunge us this season in the heart of the Italian family ideal, between clich├ęs tasty, tender gestures and glances .

Inspired by classic films Alpine (who bore the shield notion of clan in Italy, where generations mingle around the mamma), the Dolce & Gabbana campaign wants more touching and exciting than ever.

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To achieve this worthy scenes of ‘Mamma Roma “by Pier Paolo Pasolini, the two designers preferred to professional models – except for Bianca Balti – a handful of players (Francesco Scianna, Filippo Nigro, Chiara Francini, Giuseppe Primo Reggiani or Fiorello) that could provide each table a confusing authenticity.

Campaign Spring / Summer 2012

Between joie de vivre, complicity mother / daughter elegance and chic, it comes and photos by Mariano Vivanco one desirability goes far beyond the simple notion of fashion, attractive pieces of the collection Dolce & Gabbana spring / summer 2012 in front of many the charm of these sketches made ??in Italy, where it is expected to appear at any time to see Claudia Cardinale, Monica Vitti or Sophia Loren.

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Solar and infinitely alive, Dolce & Gabbana women also seem inviting fashionistas to embody their bodies – rather than focusing on their look – and never lose sight of that when worn, the garments are made ??to be forgotten. Far from upstage a radiant Monica Bellucci expressive Bianca Balti and a perfectly embodying the stereotype of the young Italian incandescent, they fade in effect before the insolent femininity of these sublime matriarchs.

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